Role
Graphic Designer, Social Media Content Creator
Duration
APR 2020 – APR 2024
Tools Used
Adobe Illustrator, Adobe Photoshop
Type
Professional Project
Overview
Collaborated with LG to elevate Facebook branding through engaging designs and data-driven content, strengthening identity and boosting engagement.
Approach
Designed tailored headers for LG Foundation, created engaging posts, and proposed ideas like the 'Publication Series Project,' driving follower growth and engagement.
One of my key contributions was proposing a system to customize Facebook header images based on the specific LG Foundation being highlighted in posts (three out of the four LG foundations were actively featured). By ensuring that the headers matched each foundation’s identity, this strategy strengthened the brand’s image and enhanced clarity for audiences. The initiative also helped increase the page’s followers by 1,000, reflecting its positive impact on brand recognition.
Currently, the designs have been modified to a different version after the contract termination.
I actively participated in creating engaging content for the page. This included two major projects
도감 발간 사업 (Publication Series Project): I proposed and designed a series of posts that showcased the foundations’ initiatives, with the first series receiving 1.7K likes and the second series achieving 877 likes.
의인상 (Righteous Person Award): I designed over 300 card news posts for this long-running initiative, celebrating individuals who have made significant contributions to society. Each design was created to highlight the importance and impact of the award, ensuring that the messaging resonated with the audience.
Over three years (2020, 2021, and 2022), I designed a variety of promotional posters, maintaining a consistent visual style that aligned with LG’s branding. These posters showcased my dedication to the project and my ability to adapt designs to meet evolving marketing goals.
