Role
Freelance Graphic Designer
Duration
AUG 2023 - CURRENT
Tools Used
Adobe Illustrator, Adobe Photoshop, Adobe Premiere Pro, Adobe After Effects
Type
Professional Project
Overview
Created unique Instagram concepts and digital visuals for bb.q Chicken Canada, Waterloo, and Elm, enhancing brand identity and driving engagement.
Approach
Aligned with bb.q Chicken’s branding and localized designs for each location, creating compelling graphics and videos that boosted engagement and reinforced a unified brand presence.
Design various graphic works such as posters, menu boards, and videos needed to open BBQ Malaysia branch.
I designed tailored Instagram concepts for the different bb.q Chicken locations (CA, Waterloo, Elm, malaysia), ensuring that each feed reflected the specific local branding and audience. I focused on creating visually cohesive designs that aligned with the brand’s overall aesthetic while adapting to regional differences in customer preferences and engagement.
Performance Impact
Since starting the contract in March 2024, I was responsible for designing and editing videos for 45 out of 73 posts, resulting in an 11% increase in overall likes. As a result of these contributions, my contract has been extended for the following year.
